Redesigning Financial Clarity – Smart Expense App
Problem
Our client, a US-based fintech startup targeting Gen Z and Millennial users, was experiencing high churn rates and low engagement on their budgeting app. The interface was cluttered, onboarding was confusing, and non-technical users struggled to manage their finances.
Challenge
Create a modern, accessible, and engaging budgeting app UI/UX that would delight users, reduce onboarding friction, and drive retention in a crowded market.
Solution
Megicode led a full-scale UX overhaul. We began with in-depth user interviews and competitor analysis, then mapped pain points and designed wireframes in Figma. Our team delivered a mobile-first UI with a 30% shorter onboarding flow, dynamic budgeting sliders, real-time charts, and a seamless dark/light mode toggle. Accessibility and WCAG compliance were prioritized throughout.
Impact
Within 3 months of launch: Task completion rates rose from 51% to 93%. Daily engagement doubled. User retention improved by 38%. The app received 4.8/5 ratings in the app store, and customer support tickets related to onboarding dropped by 60%.
Implementation
The project ran over 10 weeks with biweekly sprints. Key milestones included the launch of the design system, completion of 3 usability test rounds, and a successful developer handoff with zero major UI bugs reported.
Process
Discovery & Stakeholder Workshops
User Research (12 interviews, 2 focus groups)
Persona & Journey Mapping
Wireframing & Prototyping (Figma)
Design System Creation
Agile Sprints (2-week cycles)
Usability Testing (3 rounds)
Handoff & Developer QA
Tools Used
FigmaAdobe XDMiroJira
AmplitudeReact Native
NotionSlack
AmplitudeReact NativeNotionSlack Lessons Learned
Early user involvement is critical for feature prioritization.
A design system accelerates development and ensures consistency.
Accessibility investments pay off in user satisfaction.
Next Steps
Phase 2 will introduce AI-powered financial insights and expand support for international currencies.
Key Metrics
Task Completion Rate51% → 93%
Onboarding Time3.5 min → <2.3 min
Daily Engagement2x increase
Support Tickets-60% (onboarding-related)
Tech Stack
FigmaAdobe XDReact NativeMaterial DesignJiraAmplitude
Amplitude Screenshots
Megicode’s process was world-class. Our users rave about the new design, and our KPIs have never looked better. — Product Manager, Fintech Startup