Market Trends Dashboard – Web Scraping & Data Insights
Problem
A fast-growing e-commerce brand needed to monitor competitor prices and visualize daily trends. Manual research was time-consuming and error-prone, and leadership lacked real-time insights for pricing decisions.
Challenge
Automate competitor price tracking and deliver actionable insights to leadership in real time, reducing manual research and enabling agile pricing decisions.
Solution
Megicode developed a Python-based web scraper (BeautifulSoup) to pull competitor prices, storing data in a time-series database. We built a Streamlit dashboard with Plotly visualizations and auto-alerts for significant price changes. The system included scheduling and email integration for daily reports.
Impact
Manual price research time dropped by 80%. The dashboard enabled dynamic pricing, leading to a 10% revenue boost during promotions. Leadership cited the tool as a key enabler for agile decision-making.
Implementation
The dashboard was built and launched in 7 weeks, with iterative feedback from leadership. Email alerts and daily reports were integrated to maximize executive adoption.
Process
Requirements Gathering & Data Source Mapping
Scraper Development (BeautifulSoup)
Database Schema Design (PostgreSQL)
Dashboard Prototyping (Streamlit, Plotly)
Alert Logic Implementation
User Testing with Exec Team
Deployment & Training
Tools Used
Python
BeautifulSoup
PlotlyStreamlitPostgreSQL
CeleryGitJira
BeautifulSoupPlotlyStreamlitPostgreSQLCeleryGitJira Lessons Learned
Direct user feedback shapes dashboard usability and adoption.
Automated alerts reduce manual oversight and speed up response times.
Data quality and source reliability are critical for ongoing success.
Next Steps
Planned enhancements include competitor assortment tracking and predictive price change alerts using ML.
Key Metrics
Manual Research Time-80%
Revenue During Promo+10%
Alert Accuracy98%
Dashboard UsageDaily by exec team
Tech Stack
PythonBeautifulSoupPlotlyStreamlitPostgreSQLCelery
BeautifulSoupPlotlyStreamlitPostgreSQLCelery Screenshots
We now see the whole market at a glance and can change prices instantly. Megicode’s dashboard is a game changer. — Head of Growth, E-Commerce Brand